Continuous placement creates the daily rhythm households see. Impressions ran steady; clicks clustered around weekends and the late-March HOA newsletter mention.
A representative window — the first week, the mid-campaign HOA mention, the wrap. Full daily ledger available on request.
| Date | Day | Impressions | Clicks | CTR | Spend |
|---|---|---|---|---|---|
| Jan 8 | Wed · Day 1 | 812 | 2 | 0.25% | $50 |
| Jan 11 | Sat · Day 4 | 964 | 5 | 0.52% | $50 |
| Jan 14 | Tue · Day 7 | 901 | 3 | 0.33% | $50 |
| Feb 21 | Sat · Day 45 | 1,108 | 7 | 0.63% | $50 |
| Mar 26 | Wed · Day 78★ | 1,184 | 11 | 0.93% | $50 |
| Mar 29 | Sat · Day 81 | 1,062 | 8 | 0.75% | $50 |
| Apr 26 | Sat · Day 109 | 876 | 4 | 0.46% | $50 |
| Apr 30 | Wed · Day 113 | 823 | 2 | 0.24% | $50 |
| — | 53-day total | 48,291 | 145 | 0.30% | $2,650 |
Trilogy at Shea Heights, Henderson — the 54 most-likely-to-sell homes in the community based on tenure, refinance signals, and listing history.
Across 53 continuous days, your name appeared an average of 894 times in front of each of the 54 households on the Trilogy farm. One hundred and forty-five of those impressions ended in a click to your reviews — a 2.4× lift over typical display benchmarks for title services. The mid-campaign mention in the Trilogy HOA newsletter on March 26 produced your single best day at 1,184 impressions and 11 clicks, suggesting a meaningful compound effect between paid placement and organic neighborhood signal.
The wrap engagement is concluded. When you return for a second farm — or a re-engagement of Trilogy in the fall — we'll have a baseline to beat.